Kodak.

"We make the lowest common denominator lower."

Their new digital camera features ease of use via a cradle to set the camera on. Yeah, because hooking that little cable into my digital camera always made my head spin.

The ad also boasts, "You can even print pictures or email them to friends!!" WHOAH!! Slow down! All this new technology is moving too fast. Next thing you know they're going to brag about their new technology that they like to call "a lens."

Maybe if they spent less time figuring out ways to make things that are already easy easier, they could worry about image resolution or maybe make the camera smaller than a lunch box.